MAX SONIA咖啡

项目背景:

“咖啡”一词源自希腊语“Kaweh”,意思是“力量与热情”。相比数十年前,作为舶来品咖啡,在当下已经是人尽皆知的东西。MAX SONIA咖啡源自澳大利亚,采用严格挑选的咖啡生豆、经过烘焙师的精心烘焙和咖啡师的专业冲煮而成。

品牌文化挖掘:

对MAX SONIA而言,咖啡的纯粹,也是能量守恒定律的应用,一杯香气浓郁的咖啡,为人体所需带来一份醇厚的力量。

创意关键词:

“能量守恒”“咖啡豆”“分享”

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